Friday, November 28, 2008

Apple offers Black Friday price cuts

Apple Inc's much-anticipated Black Friday event offered consumers discounts on Mac computers, iPods and accessories at levels similar to years past, despite speculation about deeper price cuts.

Apple, a company renown for its marketing prowess, had stoked consumer excitement by announcing a one-day Black Friday "shopping event," without giving any further details.

The company cut prices by roughly 5 to 10 percent on certain items. A 13-inch MacBook was being offered for $1,200, a discount of $100, while an iPod touch was being sold for $378, a discount of $21. The iPhone, which has been hugely popular since its launch last summer, was not on sale.

Apple products are generally more expensive than those ofcompetitors, and the company does not cut prices very often. However, with consumer spending a huge question mark this holiday season, many retailers desperate to lure shoppers are offering steep discounts.

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